How to combine the usability and SEO?
Optimizing web pages for search engines does not mean the creation of new special pages for search engines. Optimizing web pages for search engines is often the same as optimizing for users.
Usability and SEO
If done correctly, the site will be convenient both for users and for search engines.
Here are nine factors that can improve the usability of your website visitors, as well as ranking by search engines.
1. Pages must be quickly loaded
Usability: As a rule, visitors do not like to wait long download sites and go, and without waiting for downloads.
Search engine optimization: search engine spiders will be able to quickly index your site.
2. Pages should be easily readable
Usability: Visitors easier to read on your site.
Search Engine Optimization: Close on the shade of the text and background often perceived as spam by search engines.
3. Content pages should be located logically and consistently
Usability: headings, paragraphs, bullets make pages more readable.
Search Engine Optimization: Use headings, bullets, paragraphs enables search engines to easily and accurately determine your site's content.
4. Images on the page should have a tag with an attribute of IMG ALT
Usability: Visitors to disable the display of images, as well as the visually impaired will be more likely to understand what is depicted in the figures.
Search Engine Optimization: Search engines are not able to distinguish between what is shown in the figures, but they are able to index the description in the ALT attribute
5. Use customized page 404
Usability: Customized Error Pages 404 "Not Found" allows users to navigate to other pages on your site, thus remaining on it in the event of such errors.
New: Customized Error Pages 404 true proof of the search engine robot, that they index the correct and the existing site.
6. Easy to navigate site
Usability: clear and logical navigation links will allow visitors to find the necessary information on the site.
Search Engine Optimization: Specific and clear the navigation links, which include keywords that make it easy for search engines in indexing pages.
7. Important information in the zone of visibility
Usability: Users do not have large monitors will be able to find the necessary information.
Search engine optimization: The more useful content to the top of the page, the more likely it indexed by the search engine.
8. The page title should be specific
Usability: If the user adds a site to bookmark, then clear the title will help him find it again.
Search Engine Optimization: Title web-page - one of the most important elements of SEO. It should contain your keywords and look attractive so as to attract Internet users to obtain the search.
9. URL-link pages must have meaning and be visible
Usability: Users are much easier to remember web-page has the form www.igorosa.com/raskrutka-bloga/ than the web-page form www.igorosa.com/r647bf.php?id=678.
Search Engine Optimization: If the link page will contain the keywords, it can make a positive impact on the formation of the issuance of search engines. Dynamic links with many variables can lead to problems of indexing by search spiders.
There are many other factors affecting the issuance of search engines such as Google, but listed the nine most relevant, meaningful and, if anything, easily changeable.